What does officially licensed mean?
Most of us have heard the term, “officially licensed merchandise” but not all of us understand what it really means. The term “licensed” simply means, to grant permission or give authority to. Other than making the idea more concrete, putting the word, “officially” in front of “licensed” is somewhat redundant.
But the redundancy and emphasis is important, though often overlooked.
In 2011, over $21.5 million was lost by the apparel market due to counterfeit goods. And at almost $100 million, the highest amount of lost revenue in 2011 goes to the footwear market. Where 98% of counterfeit footwear originated in China.
Unlicensed, counterfeit goods are big business in the US, where consumers are always looking for the best deal. And sometimes, unknowingly, we purchase illegal goods under the assumption that we’re getting the real deal. Other times, we knowingly participate.
It’s All About the Quality
Ok, true story. A few years back I was on a Mexican cruise with my wife and some friends. One of the ports of call was Mazatlan, a seaside town on the Pacific Ocean full of shops, shops and more shops. A tourist knick-knack heaven. Not my scene, but I went along in hopes of addressing my craving for tamales.
A friend on the trip decided to buy a knock off (read: counterfeit) watch. I won’t name the brand, but think high-end pilots watch. And from a normal watch viewing distance, it looked quite convincing. However, under closer scrutiny, it was obviously a fake. Not a big deal to him, as most people would never get that close.
He paid $50 for this watch. Seemed like a bargain, as the actual version of this watch would have cost him many thousands. But here’s the rub. After our adventurous “taxi” ride back to the ship, we all settled down for dinner, while my buddy showed off his new time piece. I took a look at the watch and noticed the minute hand had fallen off and lay awkwardly at the bottom of the watch face.
So much for that bargain counterfeit, $50 would have bought a lot of tamales.
The Protection and Preservation
At its core, licensing offers protection for both creators and consumers. It enables us to buy with confidence and reduce feelings of risk. To know that a manufacturer or retailer backs a product or service is a top selling point for many brands. This is true, not just for higher cost items either.
A quick look at successful online companies and you’ll most likely see these confidence boosting must have’s:
- Customer Testimonials
- Clear Return Policy
- Visible Contact Information
- Security Logos
- Links to Privacy Policies and Terms of Sales
Licensing also protects creators of intellectual property. Whether it’s copyright law protecting the unintended use and distribution of music or patent laws protecting a technological breakthrough, their purpose is to preserve the ongoing creation of science and the useful arts.
Why Sonifly Cares
We like the music industry. The very makeup of Sonifly reflects this notion, from our internal staff, to you, our customers. We want the creators to continue to create and the musicians to continue to make music. This is why we only sell officially licensed sheet music, rock t shirts, mp3’s, and merch.
We feel like we’re doing our part to help support the industry. We respect the artists and creators, their work and the idea that they should be compensated. We understand that music heals, inspires, reflects and unites and want to continue sharing that gift with you.
Sonifly.com Hires New Art Director and Photographer
By Scott Grady
January 21st, 2013
Paoli, PA – Sonifly.com, a subsidiary of J.W. Pepper & Son Inc., hires accomplished artist, designer and photographer, Frank Lanigan Guardino. Frank comes to Sonifly with a host of skills developed from his time at QVC, NBC and his professional photography business.
His influence will make its way throughout Sonify, from product imagery, to its content marketing strategy. His biggest contribution, however, is an entire site redesign coming this spring.
Passionate about music? So are we. Sonifly is built by music fans, so we understand your need to hear your favorite artists, play your favorite riffs and wear your favorite band’s merch.
We’re artist driven. So we make it easy to shop by your favorite artists. And even discover new ones with our recommendations and detailed artist bios.
Powered by over 130 years of experience in the music industry we live and breath service. We’ve got you covered with our 365 Day Return Promise, free shipping offers, and massive inventory.
And it’s a good thing you want your stuff fast, because we know a thing or two about getting it to you that way.
Oh yeah, everything on the site is officially licensed, so you’ll always get the real deal.
To learn more about Sonifly.com
Scott Grady, VP of Consumer Markets
2480 Industrial Blvd, Paoli PA 19301
610-648-0500 (ext 2821)
“I hope I don’t fall getting off the lift.” I muttered those words as I strapped on my snowboard and headed to the bottom of the hill. It’s been about three years since my board touched the snow with me on it. I’m a decent boarder, I’ve been doing it for a long time, on some big hills, just not lately.
No matter. It was a beautiful sunny day off at the slopes. Well, sorta. As a sponsor of WMMR‘s, A Day Off At The Slopes event, Sonifly was handing out freebies to thousands of loyal listeners. And making a few turns. Hey, why not. It’s good to mingle with your customers, right?
Thankfully, I survived a few clean runs and headed back inside for a cup of hot chocolate.
Check out a few pics we snapped during the event…
In this 5 part video series, our own Ryan Blauvelt sits down with legendary recording engineer and producer, Ken Scott. Ken has worked with famous acts from The Beatles to Bowie. Ken tells all about his musical journeys in his new book, Abbey Road to Ziggy Stardust. It’s a must-read for any fan of The Beatles, Pink Floyd, Elton John and many more influential musicians from our time and times gone by. Ken goes in-depth with personal stories of recording these musicians in the the famous Abbey Road studio and explains some of the technical challenges he faced. You’ll find yourself reading page after page, as his writing style keeps you engaged with each word.
Keep a look out for the next 4 parts as we post them throughout the week.
This year’s Farm Aid Festival took place in our own backyard, Hershey, Pennsylvania. Take a look at some pics from the one-day event, which supports farms and farmers across the U.S. As always, Willie Nelson headlined the concert, with supporting acts Neil Young and Crazy Horse, John Mellencamp, Lukas Nelson, Grace Potter, Kenny Chesney, Dave Matthews and Jack Johnson.
Walking around the outdoor venue at the 19th Annual Telluride Blues and Brews Festival in beautiful Telluride, Colorado is like stepping through an outdoor oasis. With picturesque mountains hugging you from all sides and crisp mountain air filling your lungs, it’s a perfect setting for concert. Especially one sponsored by Sierra Nevada and featuring some of the greatest blues/funk/rock acts.
Headliners included the B-52′s, Gov’t Mule, and Phil Lesh of the Grateful Dead. Also taking stage during the 3-Day festival were acts like, Trombone Shorty and Orleans Ave, Robert Randolph and the Family Band, The Lee Boys, Little Hurricane, Pickwick and Tab Benoit.
With a new album entitled, Rooster Rag, legendary rockers, Little Feat, performed on Day 1. I had the chance to sit down with guitarist, singer and songwriter of that band, Paul Barrere.
Scott Grady: How many times have you played the Telluride Blues & Brews Festival?
Paul Barrere: I wanna say it’s our 3rd time. I know we played the Bluegrass Festival once.
SG: Is that a bigger scene (Telluride Bluegrass Festival)?
PB: That was back in 1988…
SG: How do define the music of Little Feat?
PB: I call it American music. Because we do incorporate jazz and blues and rock & roll and country. All of the music forms that started in America.
SG: Describe the writing process and how the songs came together for the new album, Rooster Rag.
PB: It started out as a blues record, so there were some covers involved. Only 2 of those made it to the record, “Candyman Blues” and “Mellow Down Easy.” During the course of performing some of the songs that we recorded in the first go around which was February 2011, some of the other songs started to take more shape and become less bluesy and more Little Feat like. We decided to start bringing in other songs. Billy got hooked up with Robert Hunter and he wrote 4 songs with him. I had written a couple songs with Stephen Bruton, we used one of those. Then Fred had 3 songs that he had done on a solo project. And, so, the next thing I knew, it was a full blown album.
SG: So you bring in your own songs?
PB: Sometimes we’ll sit and write songs together, like the last album (Join the Band, 2008).
SG: Do you ever write on the road?
PB: I write lyrics. Or, sometimes I’ll record a riff on my iPhone.
SG: For a group entering its 5th decade, is it challenging to keep progressing as a band without losing some of your audience?
PB: It hasn’t been for us, because we’ve never been au c0urant. We’ve never been the music of the day. We’ve always been Little Feat. When we put the band back together in ’87 to do, Let It Roll, it was with the premise that we wouldn’t lose the feel of Little Feat. Once we recorded that record, I took, “Hate to Lose Your Love” and “Dixie Chicken” and played them back to back. You can’t tell which time period either one of those is from. So, it’s been relatively easy, it’s just the way we are. We’re kinda timeless. Our own little time warp.
SG: What do you think of younger fans coming to shows and listening to your music?
PB: I love it. I think alot of it had to do with Phish covering, “Waiting for Columbus” a couple years back on Halloween. We were gradually getting younger and younger audiences. It’s funny because when we would do autograph signings, here comes this young person saying, “You were my daddy’s favorite band, and now you’re my favorite band.” It’s like, hey, great! How is it being raised by hippies.
SG: I wanna hear about the gear and guitars you use.
PB: I’m a Stratocaster man. I have an old ’56 Vibralux that I use for recording, also have a Deluxe that I use alot. On stage I use a Rivera. Tonight I’m actually going to try out this new amp called a Cat 5. And an assortment of pedals that are always changing and morphing. Everything from harmonizers to delays and compressors. I use a lot of compressors with the slide. I gotta couple pieces of gear that were made especially for me. It’s a called a slide rig. Which is a dual compressor, based on the old Urei 1176′s. It’s kinda cool, cause that’s how we used to get that real sustained kinda crystalline sound was using 2 two Urei 1176′s, one pushing and one pulling.
SG: Who are some of your early influences?
PB: Well, Mississippi John Hurt was one of the first slide players I heard. I gotta give kudos to him. I was glad I got to cover Candyman Blues finally. It went from there to listening to Muddy Waters and Robert Johnson of course. Then I got more into the electric stuff with B.B. King and Albert King, Albert in particular. Then Jimi Hendrix came along and blew the top of my head off. There was some jazz cats to. There was Grant Green, there was Gabor Szabo, Herb Ellis even. I’m a fean for a good guitar player.
It’s funny, because alot of people go, your better than him, or he’s better than them. I go, guys, it ain’t a competition. It’s all about getting yourself off and getting the people off.
SG: Great point. As a young guitar player, you sometimes get in a competitive mode.
PB: Yeah. I think a lot of it went to the whole thing, how fast can you play. How many notes can you squeeze into a phrase. I’ve heard B.B. King get more emotion out of one note for 8 bars.
SG: I can personally attest to that. The first time I heard B.B. King play, when he walked out on stage and played that first note. It was like…
PB: It’s Magic! The hair stands on the back of your neck.
SG: Are the any new artists that you listen to or are influenced by?
PB: I like Anders (Osborne) alot, we’ve become pretty good friends. I wrote a couple songs with him on his new record. John Mooney is a great slide player. Sonny Landreth never ceases to amaze me. You know, there’s so many. I love Warren (Haynes). Derek is phenomenal. They just keep coming. Everytime you think you heard something, somebody else comes along and just blows your mind.
The thing is, just keep your ears open.
SG: I like it.
So that’s what I did. I kept my ears open throughout the rest of the festival and heard some of the greatest sounds echoing off of the majestic Rocky Mountains. If you have never experienced the Telluride Blues and Brews Festival, may I suggest booking your trip for next year.
Don’t forget to have a beer for me.
In this video I sit down and demonstrate the guitar licks and riffs which have been the most influential on me as a guitarist. In the second of this 2-part series I go over classic riffs from Joe Satriani, Alice in Chains, Metallica, Soundgarden, Rage Against the Machine. Find guitar sheet music, videos, books, and more for most of the artists mentioned at Sonifly.com. No need to wait for the mail, buy sheet music online, download digitally, and get jamming immediately. Don’t forget to share with us your favorite licks and riffs.