The Countdown Begins…
Sonifly will be releasing a list of who we consider to be the 20 Most Influential Music Journalists in Social Media. Each week we will be releasing a journalist that we feel has displayed exceptional work in their field while simultaneously maintaining a considerable online presence. These individuals will be selected from a wide pool of writers, ranging from Rolling Stone to Billboard, to various freelance writers all across the industry.
How did we do this? When deciding which writers to select, we used the following metrics when evaluating our favorite music journalists. Not only did we look at their Twitter accounts, number of followers, Facebook likes and Facebook posts, we also took into account those that had a substantial YouTube presence, an active Google + account and if they had a public figure page on Wikipedia. From these metrics we were able to deduce who was the most influential online. To investigate even further we took into account the amount of activity on their profiles which suggests how active they are within their community of followers. This allowed us to see how much reciprocal interaction had taken place between the followers and the journalist and decide who had created and nurtured relationships with their fan base. To gauge how much interaction there is between the follower and community, the amount of “re-tweets” “@mentions”, how often statuses were updates, and pages were posted on, were measured on a continual basis over a considerable period of time.
At Sonifly we provide you with everything from music, apparel, sheet music, tools and instruments, software, and recording gear. Sonifly is powered by J.W. Pepper, a 135 year old company known for serving school and church music programs. Both Sonifly and J.W. Pepper are companies full of people who work hard to support musicians and those in the music industry. At Sonifly we are equally as passionate about music as the fans are, music is what we love. At Sonifly we pride our self on being a multi-faceted company as we are a store, a lounge and a music gallery where you can shop, read, watch videos and discover new music.
Every week we will release the next two journalists on our list. Stay tuned to see who made the top 20!
Here are the music journalists who have made the list so far!